By Amy Samin
The Maccabi Tel Aviv Basketball Club and leading Israeli clothing company FOX are proud to announce their sponsorship agreement for the 2015-16 season. Under the terms of the agreement, FOX will be the team's main sponsor.
The FOX logo will appear on the front of the players' jerseys, the agreement will include a broad range of marketing and merchandizing activities, and the line of Maccabi clothing and products will be available for purchase in approximately 137 FOX stores around Israel, making them readily available to Maccabi's fans from Kiryat Shmonah to Eilat.
Maccabi Tel Aviv, the most highly decorated basketball team in the world with 106 official titles, and the leading sports team in Israel and one of the top in Europe, proudly embraces the values of excellence and achievement and enjoys a loyal fan base 1,000,000 strong in Israel.
The management of Maccabi Tel Aviv: "We're delighted with the new agreement that has been signed with leading Israeli company FOX, and we're convinced this innovative agreement will be a successful one. We would like to thank the Electra company for seven very successful years of sponsorship, and we are now looking ahead to a fruitful and successful partnership with FOX.
Harel Wizel, CEO of the FOX Group, "I'm proud and excited about this new agreement between FOX and Maccabi Tel Aviv, the nation's basketball team. This coming season we will help paint the country yellow, and create a lot of added value for the fans and the team; as far as we're concerned, the sky's the limit. I'd like to take this opportunity to wish Maccabi Tel Aviv success in their games this season."
FOX is the top-selling retail clothing chain in Israel, and trades on the Tel Aviv 100 Stock Exchange. The company was founded in 1992, and today boasts approximately 137 stores throughout the country. FOX specializes in basic, casual fashion for men, women, children, and babies at attractive prices.
The FOX Group is the most successful retailer in Israel with a portfolio that includes a range of brands such as: FOX, FOX Home, American Eagle Outfitters, Aerie, Mango, Laline, Children's Place, Charles & Keith, Billabong, Nike, Yanga, and Marcha Ballerina.