The new main sponsor of the Maccabi Tel Aviv basketball club is "Electra" and that's through three "fellow subsidiary" - "Electra Consumer Products" - The leading company in Israel for electrical appliances, along with "Electra Ltd." and "Electra Real Estate". The agreement is for five years, in terms that aren't less than what were given to the team by "Elite".

As off July 1st 2008 the team will be called Maccabi "Electra" Tel Aviv.

The company is leading the Israeli market of home air-conditioners, when two of its brands - "Electra" and "Elco" hold about 45% of the market, and together lead in modernism and unique technologies. The company also imports and markets a wide variety of electrical appliances of famous international brands.

The brand "Electra" is shown on a wide range of products, including: home air-conditions, industrial air-conditions, refrigerators, freezers, washing machines, drying machines, dish-washers, ovens, TV screens and even elevators, when the selling circle of the brand is about two billion NIS.

The parent company of all the "Electra"s is "Elco" group - a public company its shares are traded in the Tel Aviv stock exchange, owned by Gershon Zalkind, and his sons Danny and Mickey Zalkind serve as joint chairmans. "Elco" group finished 2007 with selling circulation of about 7.5 billion NIS, covering about 100 countries.